Greater Engaging CalFresh Populations with EatFresh.org

Greater Engaging CalFresh Populations with EatFresh.org

by Erin Franey

Have you visited the San Francisco CalFresh office recently? They redesigned their lobby last fall, and it looks great. There is lots of space for clients to register for appointments, speak with Eligibility Workers, and fill out paperwork. A recent addition to the lobby is two banners advertising EatFresh.org. I collaborated with a team of Eligibility Workers to brainstorm sustainable ways to promote EatFresh to CalFresh clients, and this is our first completed project.

We have also had two events for staff to encourage them to share EatFresh.org as a resource to clients applying for CalFresh. During the first, the EatFresh Eligibility Worker team and I prepared four EatFresh recipes for staff to sample. They picked their favorite, guessed the ingredients, and then received a dozen recipe cards of that recipe to share with clients. The second event was a potluck where staff picked their own EatFresh recipe to prepare.

So far the results of our efforts have been delicious and impactful!