Cooking Matters for WIC Clinics

Direct education adapting Cooking Matters for Parents cooking classes and pop-up store tours for WIC clinics to improve diets, voucher redemption, and retention.

Cooking Matters for WIC Clinics (CM for WIC) is a direct education intervention designed to enhance the WIC client experience and to improve maternal and child diets and health through improved knowledge and self-efficacy for healthy eating on a budget, increased WIC voucher redemption (particularly the fruit and vegetable vouchers), and increased WIC client retention beyond the first year postpartum. CM for WIC includes nutrition education and hands-on cooking classes adapted from the Cooking Matters for Parents (CMP) curriculum to correspond with the time frame of other client classes offered at WIC clinics, Cooking Matters at the Store for WIC Parents (CMATS WIC) pop-up grocery store tours in clinics, and customized survey tools.

Evidence: Emerging; pre-post surveys show significant increases in label reading and unit price confidence (p<0.001).

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