Ethical Storytelling and Asset Framing Toolkit

This toolkit guides public health practitioners in communicating program successes using an equity lens. It offers tools to reframe communications, replacing deficit-focused language with words that uplift community wisdom, local expertise, and real solutions. You will find practical ethical storytelling guidelines that keep community members in full control of their own stories, along with clear examples and an adaptable template you can use in your organization.

This toolkit was prepared by the Evaluation and Reporting Subcommittee of the National Association of SNAP Nutrition Education Administrators (ASNNA) Evaluation Committee, representing SNAP-Ed Agencies.